Event Logistics Archives - Calgary Event Planner
A large portion of my early career as an event planner was spent producing large scale trade shows. The work that goes into exhibiting at a trade show can be immense but they can also be incredibly effective initiatives for many businesses. One of the biggest advantages to trade shows is their exceptional targeting power. They’re almost always industry specific which means your ideal customers are not only in the room but they’ve
What I love about events is how multi-layered they are. As a guest you’re simply there to enjoy the experience but no one ever considers the details or the level of planning required to ensure the most basic needs of each guest is met. The thought that goes into things like room flow or table set up or the event schedule is immense and often takes a diverse team to pull it off. I’m fortunate to work with some of the best event
Working as an event planner is my dream job. I get to create amazing experiences and work with some of the best people in the business. But what I’ve come to truly appreciate lately is the diversity of this incredible industry. This career can be perfectly suited to so many different personality types and educational backgrounds. It’s a career built around flexibility and adaptation but it’s important to know how your own skillset fits
Spring is finally here and with it comes Trade show season! I talk a lot about corporate events on my blog but the truth is I’ve also produced over a dozen large scale trade shows in Calgary so I have a soft spot for all the springtime shows that seem to take over the city every weekend. The work that goes into both producing and exhibiting at a trade show can be immense but they can also be incredibly effective initiatives for many
Years ago I worked with a client who was struggling with how to reinvigorate a holiday event that they’d been struggling with for years. They invested a substantial amount of time and effort into the event – and certainly weren’t stingy with their budget but their list of complaints continued year and after year. The space they were working limited them to 500 guests at rounds of 10 with little wiggle room and they were bored of the