When I started in the event business 17 years ago, I had come out of a career in film and television and I was immediately struck with the number of unexpected similarities there were in these two industries. This was particularly apparent with regards to how the whole process of creating a finished product is structured. In film there are production assistants, production coordinators, production managers and film producers. In the
Working as an event planner is my dream job. I get to create amazing experiences and work with some of the best people in the business. But what I’ve come to truly appreciate lately is the diversity of this incredible industry. This career can be perfectly suited to so many different personality types and educational backgrounds. It’s a career built around flexibility and adaptation but it’s important to know how your own skillset fits
Spring is finally here and with it comes Trade show season! I talk a lot about corporate events on my blog but the truth is I’ve also produced over a dozen large scale trade shows in Calgary so I have a soft spot for all the springtime shows that seem to take over the city every weekend. The work that goes into both producing and exhibiting at a trade show can be immense but they can also be incredibly effective initiatives for many
Years ago I worked with a client who was struggling with how to reinvigorate a holiday event that they’d been struggling with for years. They invested a substantial amount of time and effort into the event – and certainly weren’t stingy with their budget but their list of complaints continued year and after year. The space they were working limited them to 500 guests at rounds of 10 with little wiggle room and they were bored of the
It may only be October but in the world of events, corporate holiday party planning is well underway, which means now is the perfect opportunity to discuss how best to invest your event dollars this season. Whether your budget is modest or extravagant there are wonderful options at every price point that are sure to impress your guests – as long as you know where to find the best bang for your buck. 1. Menu
Building a well-run conference isn’t as easy as it seems. From logistics to sponsorships to creative components and food and beverage, the inner workings of these seemingly straightforward events can be anything but. With the recent wrap up of my latest conference in Calgary, this week seems like the perfect time to discuss the merits of working with a seasoned conference professional when organizing these types of large scale
Planning is planning – on so many levels, I have no doubt that my event colleagues across North America would agree. Yet there are some distinct advantages to working with a local event planner that can make a significant difference in the success of your event.
The Hometown AdvantageThere is a wealth of knowledge that comes when you work with a local event planner. When discussing the “why” for your event and considering
I have been fortunate enough in my career as a professional event planner to plan corporate events, as well as over a dozen large scale trade shows including the Career Show, the Calgary Baby & Tot show and the Bump, Baby & Beyond Shows. Over the years I have helped create brands and sponsorship packages that ensure the success of both myself - as a trade show owner - and my clients. And I can tell you, without hesitation
While I have enjoyed producing corporate events in Calgary over the past 14 years, every so often I have been asked to work in other cities and even small towns. There is a certain comfort that comes with working in a market that you are familiar with and know well. On the flip side, working out of town poses a whole new set of challenges and to be honest a lot more work and requires a leap of faith.