Is Event Sponsorship Important? YES! Event sponsorship for some events can have a huge impact to the bottom line of an event or organizations fiscal success. I have been very fortunate to have worked on some very successful event sponsorship campaigns for tradeshows, conferences, associations and fundraisers. I even managed to create a sponsorship package for my local chapter of event professionals that was the
Fun fact. In 2020 (pre-pandemic) we built the Ultimate Event Planning Guide, which can be found for download on www.jenniferjamesevents.com The thought process behind building this guide was an outline for anyone considering planning a corporate social event or even social event on a large scale. The first place we recommend starting is with discovery questions that determine your event purpose, objectives, and goals.
Well, here we are two years into the pandemic. We have cancelled, postponed, and "pivoted". Virtual and hybrid events have come a long way but we have learned that people yearn to be together. For those of us that have been fortunate enough to continue working throughout the pandemic – it seems like planning, re-planning, and contingency planning is imperative. While people want to be together everyone has different feelings and
Not all event suppliers are created equalIn the business of events, planners and suppliers are as unique as your business or organization. I have found over the years that when asked by my clients to work with new suppliers on projects in or outside of our normal market, that often price can be the final deciding factor. Moreover, what I have learned time and time again is that you often get what you pay for, such that, the
I have been very fortunate to have been an event planner for the past 18 years. Even saying 18 years makes me wonder where all that time has gone! Before becoming an event planner, I had many other jobs and experiences that I now know helped get me ready for this business. Here are some examples. I went to broadcasting school, so I was great at researching and working in groups. I worked as a server, so I have an affinity for what it
I am an optimist. I believe in silver linings and practicing gratitude. While there is no doubt this pandemic has been a massive setback, I’ve chosen to spend my downtime developing new skills and planning for the future. As such, my service offerings have now grown to include digital event planning and post pandemic compliance advice – specialties I never would have dreamed of needing in early 2020 have now become the cornerstone of
By now, the world of virtual conferences, digital events and webinars are familiar to us all. It’s become a necessary go-to strategy to keep our traditionally in person events and conferences alive throughout the pandemic. On the surface they seem simpler and more straightforward but as I’ve recently completed a Digital Events Strategist course and begun executing some of these events myself, I can tell you with certainty, this is not
Recently, I shared that I signed up and completed the Digital Event Strategist course through PCMA. It was truly an unexpected and valuable experience that I would highly recommend to my event colleagues. Before diving into my course experience, I have to be completely honest. I do not consider myself tech-savvy. I have a team helping me along with technology and would consider myself a late adopter of the idea of digital events.
Here we are just days away from the Easter Holidays and where I am (in Calgary) we're still pretty much restricted to spending the holidays this year with those in our bubble. Don’t get me wrong, I love my little bubble. But as a girl who comes from a large, loud Italian family where major holidays are spent with, you know, fifty family members, cooking for 3 still feels a little odd. Our family dinners are a pot luck of sorts, because