By now, the world of virtual conferences, digital events and webinars are familiar to us all. It’s become a necessary go-to strategy to keep our traditionally in person events and conferences alive throughout the pandemic. On the surface they seem simpler and more straightforward but as I’ve recently completed a Digital Events Strategist course and begun executing some of these events myself, I can tell you with certainty, this is not

Recently, I shared that I signed up and completed the Digital Event Strategist course through PCMA. It was truly an unexpected and valuable experience that I would highly recommend to my event colleagues. Before diving into my course experience, I have to be completely honest. I do not consider myself tech-savvy. I have a team helping me along with technology and would consider myself a late adopter of the idea of digital events.

Normally this time of year our calendars are jam packed with festive events and holiday lunches but, as we’ve all discussed time and time again – this year is like no other. While last week we discussed corporate gift ideas as an event substitute in how to spread Corporate Holiday Cheer During a

In the age of self-isolation and six person circles, in-person events have been quickly been replaced by their online counterparts virtually overnight. Event planners have had to shift gears and find ways to meet event goals without the tried and true experiences we have come to rely on – a daunting undertaking to say the least. While there is no replacement for the personal connections and in person networking that live events

In the event world, we're trained to adapt and expect the unexpected. No amount of planning can ever predict last minute cancellations or delivery issues or freak weather….or even a global pandemic. Our entire industry is defined by our ability to solve problems and create amazing experiences, no matter what may happen. This leads us to our new reality of a complete event shut down. No parties. No conferences. No gatherings of any