Is Event Sponsorship Important? YES! Event sponsorship for some events can have a huge impact to the bottom line of an event or organizations fiscal success. I have been very fortunate to have worked on some very successful event sponsorship campaigns for tradeshows, conferences, associations and fundraisers. I even managed to create a sponsorship package for my local chapter of event professionals that was the

Fun fact. In 2020 (pre-pandemic) we built the Ultimate Event Planning Guide, which can be found for download on www.jenniferjamesevents.com The thought process behind building this guide was an outline for anyone considering planning a corporate social event or even social event on a large scale. The first place we recommend starting is with discovery questions that determine your event purpose, objectives, and goals.

Well, here we are two years into the pandemic. We have cancelled, postponed, and "pivoted". Virtual and hybrid events have come a long way but we have learned that people yearn to be together. For those of us that have been fortunate enough to continue working throughout the pandemic – it seems like planning, re-planning, and contingency planning is imperative. While people want to be together everyone has different feelings and

I have been very fortunate to have been an event planner for the past 18 years. Even saying 18 years makes me wonder where all that time has gone! Before becoming an event planner, I had many other jobs and experiences that I now know helped get me ready for this business. Here are some examples. I went to broadcasting school, so I was great at researching and working in groups. I worked as a server, so I have an affinity for what it

Previously, I've written about the realities our corporate clients are facing when choosing to book events post-pandemic. We talked about planning during uncertainty, corporate responsibility and attendee psychology.