Is Event Sponsorship Important? YES! Event sponsorship for some events can have a huge impact to the bottom line of an event or organizations fiscal success. I have been very fortunate to have worked on some very successful event sponsorship campaigns for tradeshows, conferences, associations and fundraisers. I even managed to create a sponsorship package for my local chapter of event professionals that was the
Fun fact. In 2020 (pre-pandemic) we built the Ultimate Event Planning Guide, which can be found for download on www.jenniferjamesevents.com The thought process behind building this guide was an outline for anyone considering planning a corporate social event or even social event on a large scale. The first place we recommend starting is with discovery questions that determine your event purpose, objectives, and goals.
Well, here we are two years into the pandemic. We have cancelled, postponed, and "pivoted". Virtual and hybrid events have come a long way but we have learned that people yearn to be together. For those of us that have been fortunate enough to continue working throughout the pandemic – it seems like planning, re-planning, and contingency planning is imperative. While people want to be together everyone has different feelings and
I have been very fortunate to have been an event planner for the past 18 years. Even saying 18 years makes me wonder where all that time has gone! Before becoming an event planner, I had many other jobs and experiences that I now know helped get me ready for this business. Here are some examples. I went to broadcasting school, so I was great at researching and working in groups. I worked as a server, so I have an affinity for what it
I am an optimist. I believe in silver linings and practicing gratitude. While there is no doubt this pandemic has been a massive setback, I’ve chosen to spend my downtime developing new skills and planning for the future. As such, my service offerings have now grown to include digital event planning and post pandemic compliance advice – specialties I never would have dreamed of needing in early 2020 have now become the cornerstone of
Recently, I shared that I signed up and completed the Digital Event Strategist course through PCMA. It was truly an unexpected and valuable experience that I would highly recommend to my event colleagues. Before diving into my course experience, I have to be completely honest. I do not consider myself tech-savvy. I have a team helping me along with technology and would consider myself a late adopter of the idea of digital events.
For years, I've had the great fortune of being an event planner with no shortage of projects, clients and things to keep me busy. But, like so many businesses, this past year has basically brought my career in events to a grinding halt. While I'm fortunate to continue working with some clients that have successfully adapted their events strategy, there's still no real replacement for the large scale experiences that have become my
What's your word? Setting Intentions in 2021... I'm not one for making dramatic new years resolutions. If I want to eat healthier or get active, I've found it's much more effective to set realistic intentions immediately. In my 20's I committed to eating healthy, a few years ago I decided to focus my efforts on balance and active living and so far all these decisions have, not only, stuck but have helped shaped my entire
Normally this time of year our calendars are jam packed with festive events and holiday lunches but, as we’ve all discussed time and time again – this year is like no other. While last week we discussed corporate gift ideas as an event substitute in how to spread Corporate Holiday Cheer During a