The Importance of Understanding Your "Why" When Planning Your Next Corporate Event

When planning a corporate event, it's easy to get caught up in the logistics—venue selection, catering, guest lists, and entertainment. However, before diving into these details, it's crucial to take a step back and understand your "why." Knowing the purpose behind your event is the cornerstone of successful planning and execution. Here’s why

Corporate events have evolved from simple gatherings to elaborate experiences designed to engage, inspire, and leave a lasting impression on attendees. Whether it's a product launch, a company milestone celebration, or an industry conference, the success of these events often hinges on two critical factors: Design and Function. Understanding the interplay between these elements is essential for

When it comes to planning an event, choosing the right color palette is more than just an aesthetic decision. Colors have the remarkable ability to evoke emotions, set the mood, and create a memorable atmosphere. Color can even lend to your theme - we talked about that in Corporate Party Ideas Start With a Theme! Understanding the

We find that as our clients seek to create unique and memorable experiences for their employees and stakeholders, non-typical venues are gaining popularity. Whether it's an art gallery, a rooftop garden, or an industrial warehouse, these unconventional spaces add a creative flair to corporate events. However, with the allure of uniqueness comes a set of unique expenses that often clients have not considered. This week’s post we will

In the dynamic and fast-paced world of corporate business, every event is an opportunity to make a lasting impression. Whether it's a high-profile product launch, a team-building retreat, an annual conference or a gala dinner, the success of these events often hinges on the detailed planning and execution of professionals known as

Planning an event can be a daunting task, but with the right approach, it can be an enjoyable and fulfilling experience. Whether you're planning a corporate event, a wedding, a birthday party, or any other type of event, there are a few key things you should keep in mind to ensure everything runs smoothly. Let’s cover some basic event coordination tips to help you get started.

Define the scope of your event

The first step in

As I celebrate my 20th anniversary as an event planner, it's a perfect time to take a retrospective journey and assess the changes, transformations, and improvements that have occurred over the past two decades in the industry. Certain elements that were once commonplace in events have gradually faded away in recent times.

Optics and Liability

For instance, the era of Host bars, where excess drinking was the norm during

Event planning is an exhilarating and dynamic profession that requires a unique blend of creativity, organization, and interpersonal skills. It's hard to believe that I started my first agency job in July of 2003! After dedicating two decades of my life to this industry, I am humbled and honored to share the valuable lessons and insights I've gained along the way. As I reflect on my twenty-year tenure as an event planner, let’s look at

Previously, I've written about the realities our corporate clients are facing when choosing to book events post-pandemic. We talked about planning during uncertainty, corporate responsibility and attendee psychology.