The Importance of Understanding Your "Why" When Planning Your Next Corporate Event
When planning a corporate event, it's easy to get caught up in the logistics—venue selection, catering, guest lists, and entertainment. However, before diving into these details, it's crucial to take a step back and understand your "why." Knowing the purpose behind your event is the cornerstone of successful planning and execution. Here’s why
Corporate events have evolved from simple gatherings to elaborate experiences designed to engage, inspire, and leave a lasting impression on attendees. Whether it's a product launch, a company milestone celebration, or an industry conference, the success of these events often hinges on two critical factors: Design and Function. Understanding the interplay between these elements is essential for
When it comes to planning an event, choosing the right color palette is more than just an aesthetic decision. Colors have the remarkable ability to evoke emotions, set the mood, and create a memorable atmosphere. Color can even lend to your theme - we talked about that in Corporate Party Ideas Start With a Theme! Understanding the
What I love about events is how multi-layered they are. As a guest you’re simply there to enjoy the experience but no one ever considers the details or the level of planning required to ensure the most basic needs of each guest is met.
The thought that goes into things like room flow or table set up or the event schedule is immense and often takes a diverse team to pull it off. I’m fortunate to work with some of the best event
Years ago I worked with a client who was struggling with how to reinvigorate a holiday event that they’d been struggling with for years. They invested a substantial amount of time and effort into the event – and certainly weren’t stingy with their budget but their list of complaints continued year and after year. The space they were working limited them to 500 guests at rounds of 10 with little wiggle room and they were bored of the
When I began my career in event planning, the idea of managing budgets seemed a little overwhelming. It was never covered in any of the event management classes I took and, despite being a vital aspect of every event, it seems to be a bit of an industry secret.
So, this week let’s talk about some of the nuances of building an event budget. It’s time to share what no one else seems to talk about!
The Framework
Over the past 15 years working as an event planner, I have had the opportunity to produce a number of public events, tradeshows, and fundraisers; outside of my normal corporate social events. It was through these initiatives that I discovered the fascinating effect psychology can play in effectively pricing your events.
I’ve recently been invited to a public Opening Gala event here in Calgary for the opening of a large public
Corporate holiday events have officially started and with less than one month until Christmas, I wanted to share some ideas regarding how to incorporate your brand, while at the same time, ensuring your attendees enjoy a festive night!
We have talked about the importance of a theme. However, in some cases, you can add
Site plans are one of those tools that have become an invaluable resource that you may want to consider and develop for your next event.
It’s great to be able to map out how you are going to fit the allotted number of guests into your venue space. This applies to stand up or sit down receptions also meetings, trade shows, conferences and social occasion.
Site plans at first glance:
As you might imagine when working in the arena of live experiences for a living, event professionals run into all sorts of opportunities to Creative Problem Solve.
Last month, Stacy Harwood of One West Events and I spoke at the