Recently, I shared that I signed up and completed the Digital Event Strategist course through PCMA. It was truly an unexpected and valuable experience that I would highly recommend to my event colleagues. Before diving into my course experience, I have to be completely honest. I do not consider myself tech-savvy. I have a team helping me along with technology and would consider myself a late adopter of the idea of digital events.
In the event world, we're trained to adapt and expect the unexpected. No amount of planning can ever predict last minute cancellations or delivery issues or freak weather….or even a global pandemic. Our entire industry is defined by our ability to solve problems and create amazing experiences, no matter what may happen. This leads us to our new reality of a complete event shut down. No parties. No conferences. No gatherings of any