Swag and Events: How to Make the Most of Your Promotional Materials - Calgary Event Planner

Events are a great way to promote your brand and connect with potential customers. Whether you’re attending a trade show, conference, or networking event, swag can be an effective way to leave a lasting impression. Swag, or promotional materials, can range from branded t-shirts and water bottles to pens and keychains. But how can you ensure that your swag stands out from the crowd and leaves a lasting impression? In this blog post, we’ll discuss some tips for making the most of your swag at events.

Choose Swag That’s Relevant to Your Brand

When selecting swag for your event, it’s important to choose items that are relevant to your brand. If you’re a tech company, for example, you may want to give away branded phone chargers or headphones. If you’re a wellness brand, you may want to give away yoga mats or essential oil diffusers. The key is to choose items that align with your brand values and will be useful to your target audience.

Make Your Swag Stand Out

With so many brands vying for attention at events, it’s important to make your swag stand out. One way to do this is by choosing unique items that are not commonly given away. For example, instead of giving away the usual branded pens, consider giving away branded notebooks or tote bags. You can also make your swag stand out by choosing items with bold colors or unique designs. We have recommended our clients choose swag that people will love to use. A Yeti mug (our conference client the Canadian School of Hydrocarbon Measurement in the photo) is the gift that keeps on giving, people appreciate the value and the brand.

Include Your Branding

Your swag should always include your branding. This can be done through your company logo, slogan, or colors. By including your branding on your swag, you’re creating a lasting reminder of your brand for attendees. Additionally, branded swag can also be a conversation starter, as attendees may ask about your brand or the story behind your logo.

Use Swag to Drive Traffic to Your Booth

Swag can be a great way to drive traffic to your booth. For example, you can give away branded t-shirts or hats and encourage attendees to wear them throughout the event. This will not only increase your brand visibility but can also create a sense of community among attendees who are wearing your swag. You can also use swag as a reward for attendees who participate in a game or activity at your booth. Check out our blog on Trade Show Secrets – What Every Exhibitor Needs to Know.

Consider Sustainability

Sustainability is becoming an increasingly important factor for consumers and brands alike. When selecting swag for your event, consider choosing items that are sustainable or eco-friendly. This can include items made from recycled materials, reusable water bottles or bags, or items that can be easily recycled after the event. By choosing sustainable swag, you’re not only demonstrating your brand’s commitment to the environment but also appealing to attendees who prioritize sustainability.

Swag can be a powerful tool for promoting your brand at events. By choosing relevant, unique, and branded items, you can make your swag stand out from the crowd and leave a lasting impression. Additionally, by using swag to drive traffic to your booth and considering sustainability, you can make the most of your promotional materials and create a positive impression for your brand.


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