Events are a great way to promote your brand and connect with potential customers. Whether you're attending a trade show, conference, or networking event, swag can be an effective way to leave a lasting impression. Swag, or promotional materials, can range from branded t-shirts and water bottles to pens and keychains. But how can you ensure that your swag stands out from the crowd and leaves a lasting impression? In this blog post,

Organizing an event, whether it’s a meeting / conference, stampede event or a corporate holiday celebration, can be a daunting task. From managing vendors and coordinating logistics to ensuring everything runs smoothly on the day of the event, there are numerous details that require careful attention. This is where a certified professional event planner comes in. A certified professional event planner is a trained and experienced

It has been a hot minute since I have had a chance to write a blog post. As I recapped my 2022 – it appears that last year was the busiest year yet for Jennifer James Events - and I know I’m not the only one. Live events are coming back – but what we observed in the last quarter for many businesses is that they hadn’t planned for holiday event season, and many were scrambling to find not only venues but reliable and  reputable event

Not all event suppliers are created equal

In the business of events, planners and suppliers are as unique as your business or organization. I have found over the years that when asked by my clients to work with new suppliers on projects in or outside of our normal market, that often price can be the final deciding factor. Moreover, what I have learned time and time again is that you often get what you pay for, such that, the

I have been very fortunate to have been an event planner for the past 18 years. Even saying 18 years makes me wonder where all that time has gone! Before becoming an event planner, I had many other jobs and experiences that I now know helped get me ready for this business. Here are some examples. I went to broadcasting school, so I was great at researching and working in groups. I worked as a server, so I have an affinity for what it

Previously, I've written about the realities our corporate clients are facing when choosing to book events post-pandemic. We talked about planning during uncertainty, corporate responsibility and attendee psychology.