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Trade Show Strategy – How to Make Your Booth Actually Work

Trade Show Strategy – How to Make Your Booth Actually Work

by Jennifer James | Feb 18, 2026 | Event Planning, Event Prof Insights, Trade Show Planning, Uncategorized

With Spring around the corner, in Calgary doesn’t just mean warmer weather—it also signals the start of trade show season. While I often write about corporate events, I’ve also produced more than twenty large-scale trade shows in my career, so I have a real...

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