As beverage development and formulation consultants in Orlando, we help businesses launch and sustain a new product in the competitive Orlando foods and drinks market. With so many local and international beverage brands in Orlando, it can feel daunting to launch your beverage brand. Fortunately, having a well-written business plan and insights from a trusted beverage consultant will ease your entry into any food & drink market.
Research and Brainstorming
How will you categorize your new beverage? It could fall under healthy drinks, energy drinks, sodas, juices, alcoholic drinks, coffee, tea, and so on. Choose a category and ensure your new beverage follows all the specifications of that category. Also, determine if you will sell one or different flavors of your preferred beverage.
Formulate Your Recipe
Develop a unique recipe for your beverage. Organize tasting parties for friends and family to get immediate feedback on the quality of your drink. Alternatively, set up a tasting stand at your local store and supermarket and write down the feedback you get. Find out what is unique about your drink or how you can improve it. This information is necessary for the next stage of planning.
Develop the Product
The feedback you get determines if you change or tweak your existing recipe to make it better. If more people loved your current recipe, then your new beverage is ready for marketing. Come up with a bottling and branding strategy for your new drink. The best Orlando beverage development consultants could connect you to reputable drinkware co-packers. A contract packer will help you design the logo and packaging to use in branding your new drink.
Create a Business Plan
A business plan gives a clear guideline on how to market your products and manage sales. Analyze your product market and find out your immediate competitors. Find out the best-selling local, regional, and national beverage brands.
Can you draw tips from how your competitors manage their sales and marketing plans? Hire a beverage marketing consultant to have a second look at your business plan. A beverage consultant will help you design a business plan that suits your specific niche in the beverage market.
Establish a Marketing Plan
Your marketing plan should state your target consumers. Is it a healthy juice for the fitness market or a club soda that retails in entertainment joints? Are you marketing your new drink to kids, teenagers, adults, or everyone? Establishing your consumer demographics will make it easier to sell your product.
Get the best beverage product development consultant services to advise on a logo and bottle design. Also, create a professional website to launch an online presence for your brand. Add your new drink, logo, company bio, and contact information on your website. Create social media accounts to market directly to consumers or partner with brand influencers. Approach Orlando food formulation and beverage consultants to help with technicalities of production like manufacturing outsourcing.
You need a well-thought idea and a business plan to establish a successful beverage brand. A beverage consultant in Orlando will offer the best beverage branding tips and advice on how to break even in a competitive food and drinks market.
Please contact Azure Water at 352-728-5646 to get a quote for branded water bottles.